Professional Programs

Structured learning pathways

Pathways combine individual courses into a recommended sequence with assessments and a certificate of completion. You can usually also take each module on its own.

Flagship Programme · CPD Accredited (UK)

Advanced Digital Marketing Program

Our three-month flagship programme combines every core marketing module (strategy, search and Google Ads, social media, SEO, analytics, email, AI and affiliate marketing) into one structured course, taught live by Tamon Dieudonne and leading to a CPD-accredited certificate.

How Pathways Work

Everything you need to know before you enrol

Recommended sequence

Modules are taken in order so each one builds on the last.

Individual modules

Most modules can also be purchased individually; admissions confirms availability.

Assessments

Each pathway includes assignments and a final practical project.

Completion certificate

Awarded by TGI when all requirements are met; it is not an external accredited qualification.

Duration and fees

Expected duration and total price are confirmed for each cohort at registration.

Bundles and discounts

Pathway bundles and any early-bird offers are confirmed with the cohort.

Pathway

Digital Marketing Professional Pathway

Who it is for: Aspiring marketers, graduates, career changers and entrepreneurs who want a complete, practical foundation.

What you will be able to do: Plan multi-channel campaigns, run paid and organic activity, measure results and present a marketing plan.

Modules in recommended order

1. Search Engine Marketing Fundamentals
2. Social Media Marketing Fundamentals
3. SEO Fundamentals
4. Email Marketing Fundamentals
5. Google Analytics 4
6. AI for Marketing Fundamentals

Pathway

Paid Advertising Specialist Pathway

Who it is for: Marketers and freelancers who want to manage advertising budgets across Google and social platforms.

What you will be able to do: Build, optimise and report on paid campaigns with reliable conversion tracking.

Modules in recommended order

1. Google Ads Level 1: Search Advertising Foundations
2. Google Ads Level 2: Advanced Campaign Management
3. Facebook and Instagram Advertising
4. LinkedIn Ads and B2B Lead Generation
5. TikTok Advertising
6. Conversion Tracking and Campaign Performance
7. Paid Social Analytics

Pathway

SEO Specialist Pathway

Who it is for: Content creators, marketers and website owners who want sustainable organic visibility.

What you will be able to do: Audit a website, prioritise fixes and build a content plan that grows organic traffic.

Modules in recommended order

1. SEO Fundamentals
2. Keyword Research and Search Intent
3. On-Page SEO
4. Technical SEO
5. Off-Page SEO
6. Local SEO
7. SEO Auditing

Pathway

Marketing Analytics Pathway

Who it is for: Marketers and analysts who want to make decisions with data.

What you will be able to do: Implement tracking, analyse performance and deliver a working KPI dashboard.

Modules in recommended order

1. Google Analytics 4
2. Google Tag Manager
3. Conversion Tracking
4. Google Looker Studio
5. Marketing Data Analysis
6. Marketing KPI Reporting and Dashboard Development

Pathway

AI-Powered Marketing Pathway

Who it is for: Marketers and business owners who want to work faster with AI while keeping quality and accuracy.

What you will be able to do: Design AI-assisted workflows with clear human review and fact-checking steps.

Modules in recommended order

1. AI for Marketing Fundamentals
2. Prompt Engineering for Marketers
3. AI Content Creation
4. AI-Assisted SEO
5. AI for Advertising Creatives
6. AI Workflow Automation

Pathway

Web Design Professional Pathway

Who it is for: Beginners and freelancers who want to design and build websites for businesses.

What you will be able to do: Design, build and launch a portfolio-ready business website.

Modules in recommended order

1. Web Design for Beginners
2. Business Website Design
3. WordPress Website Development
4. Landing Page Design
5. E-commerce Website Design
6. Website SEO and Performance
7. Website Maintenance and Security

Pathway

Branding and Personal Branding Pathway

Who it is for: Professionals, founders and creatives who want a clear, credible brand.

What you will be able to do: Produce a brand strategy, visual guidelines and an optimised professional profile.

Modules in recommended order

1. Branding Fundamentals
2. Brand Strategy and Positioning
3. Visual Identity and Brand Guidelines
4. Personal Branding
5. LinkedIn Profile Optimization
6. Professional Portfolio Development

Get Started

Build a career-ready skill set.

Tell us which pathway interests you and we will send cohort dates, duration and fees.