For an organization to become successful in the social media marketing landscape, it is important to allocate resources towards hiring a dedicated social media manager – a move that is still alien to many, considering how this post is something that would be unheard of until the past five years.
For this investment to pay off, as in any new hire, it is important to fully understand the scope of their work and their duties. Here is a list to serve as a guide:
Content management.
On social media, the key is to look busy all the time. Followers like organizations that always have something going on, whether it’s an important product update, or even an in-the-moment post about the goings-on in the production floor, or just a link to a well-written article about an industry development.It is the task of the social media manager to ensure that content is created and published regularly on the company’s social media platforms. Depending on the resources available, as well as the manager’s own skills set, these tasks can be accomplished with or without the help of a graphic designer and a copywriter.
Development of campaigns
. Social media is a new advertising platform with a different set of rules, and an expert in traditional advertising may not necessarily be informed on these parameters. A social media manager should be familiar with the requirements of venues like Facebook, Twitter, and Instagram in terms of the pace, the type of content, the market segment to be targeted, and how this targeting can be conducted. They will keep these in mind as they determine how the company’s marketing goals can be achieved through a campaign, especially a paid one. The manager should also be able to analyze the metrics and the performance of every dollar invested towards it, and produce a report that can guide future marketing campaigns.
Management of engagement.
Today, many consumers look at social media as their most convenient point of contact with the brands they would like to or already patronize. The job of the social media manager is to manage this engagement with followers – to find ways to monitor activity on each account, and promptly respond to all follows, comments, and personal or direct messages according to the company’s communication guidelines.
As they navigate the world of social media marketing, businesses will greatly benefit from getting in touch with digital marketing experts.